How Venue Operators Should Think About Data To Deliver Personalized Experiences
- May 7, 2024
Welcome to How To Be A Host podcast, hosted by Charles Ewudo. The show features experts, veterans, movers, and shakers in the nightlife and hospitality worlds here to show you everything you need to know about hosting a party.
Meet Andrew Nunn, founder of DQ a tech company that specializes in VIP operations and supporting venue operators with their customer data management. In this episode, Andrew discussed the importance of leveraging data to personalize customer experiences in nightlife venues. He emphasized the need for innovative solutions that prioritize customer privacy while providing valuable insights for venue operators.
Andrew also highlighted the significance of collecting and validating unique identifiers to recognize guests irrespective of name variations, and capturing data on guest preferences, birthdays, and other relevant information to improve customer satisfaction and drive revenue growth.
"No matter what happens in my venue, if the guest arrives as an alias, or they arrive on somebody else's guest list, we should be able to identify and recognize them irrespective of whether the name is spelled Charles or Charlie."
When it comes to personalization and targeted marketing messaging, being able to build accurate segmentation to reach the right audience, at the right time, with the right message is vital. First party data gives venue operators more control and visibility over their customer journey. Nightlife venues should adoption a holistic view of how to drive more brand impact that go beyond in person experiences and streamline online efforts to deliver on going value.
Venue operators should want to communicate with audiences before and after every event. These touch points are massive opportunities to further engage and nurture that customer relationship and create that ongoing conversation.
Highlight: Andrew suggests venue operators to start by looking at the areas where, for sake of speed or simplicity, there might be gaps of abandoning information, or just ignoring information. “Could there be a missed opportunity when a guest book a table reservation? Often, the venue will capture the booker’s is details ignoring all the valuable data that could be collected from entire party.”
DQ is all about VIP experiences and at the core of VIP experiences are white glove treatments, in person relationships, and working with somebody or having experiences with somebody who wants to get to know you and want to make sure that your experience is optimized. A strong data strategy allows for that to happen. Check out more thought-provoking conversations on How to be a Host hub.
